ic_excursion Excursion 28

The Squatty Potty

One recent, entertaining, taboo-breaking examples of the “no-business-model launch” is the Squatty Potty. The founders simply began selling a solution that worked for them.



The unicorn that poops ice-cream came later as a high-risk marketing strategy. The product itself is just a small, plastic footstool. Manufacturing and distribution were relatively straightforward. No business model innovation or analysis was required.

Squatty Potty is a great example of addressing an unmet need, especially given that the topic of toilet-related medical conditions can be taboo. The success of the product, especially given its high operating margin, shouldn't be overlooked. Simple business models can be very effective and profitable.

"Buy the book! Amazon.com or Amazon.co.uk"

Here is the link to the book on Amazon.com:
and on Amazon.co.uk: