ic_excursion Excursion 53

Brainstorming Rules

Brilliant resource: IDEO rules for brainstorming

One of my favorite brainstorming resources is IDEO’s 7 rules for brainstorming.

They begin with deferring judgment and end with emphasizing quantity. I have found that emphasizing these rules dramatically increases the variety and novelty of the ideas that people and groups generate.

Quantity matters!

"Buy the book! Amazon.com or Amazon.co.uk"

Here is the link to the book on Amazon.com:
and on Amazon.co.uk: