IBM's global study of business model innovation

The results of IBM’s Global CEO survey demonstrated that outperforming companies were relying on business model innovation over product and process innovation. Check out Excursion 58 for more results from that large scale, global study.

 

The study demonstrated that business model innovators were disproportionately more likely to be outperformers.

Business model innovators demonstrate consistently higher growth rates than product and process innovators